The traditional type of businesses have made progress and entered the digital platforms. Fundamentally speaking, the methods of the old days make use of the classical techniques of marketing and advertising while the new ones are enjoying the advantages of the Internet.
These days, plenty of men and women are using the web to obtain information about things that they want to purchase. Not surprisingly, social networks such as Facebook, Instagram, and Twitter are the widely used online search tool. For this reason, a wise business owner therefore should not miss using these platforms as part of his or her marketing strategies.
What is Influencer Marketing?
Now, if you want to ride on the modern trend in business, there is one approach that you can try called influencer (or influence) marketing. Influencer marketing is simply a digital marketing strategy which utilizes highly influential men and women to provide information of the products and services, reach possible customers, and eventually achieve the goal of the business that is, to make profit. As a matter of fact, a survey executed by a certain group revealed that customers who are in the working bracket today (specifically, the millennials) made real purchases for items that are recommended by the influential people in their lives such as peers. Basically, that survey shows how powerful influencer marketing can be.
Description of an Influencer
Influencer are merely men and women with high credibility status which makes them influential to people in terms of product purchases. Nonetheless, it is very important to know that the social media influencers are not merely marketing tools but real people who connect with other individuals through the internet.
Two Major Types of Influencers
Generally speaking, influencers appear in two types: macro and micro influencers. Macro influencers are those who obtained more than 100,000 followers in Instagram influencer marketing platform or possibly, in any notable social media network such as the international celebrities and some other people famous people on the web. What’s great about these kinds of influencers is that they may be able to get in touch a lot of possible clients all over the world in the most professional way.
Micro-influencers, on the other hand, are men and women with 1000 followers on Instagram or various social media networks. This type are basically starters, trying to get more actively engaging followers.
The attractive feature of influencers is actually based on the rate of financial investment and the possibility to reach men and women with varied niches. Additionally, a lot of businesses today may love to find Instagram influencers of this type (micro) simply because a good percentage of customers may find the “micros” as real people more influential.
Which then works for your business?
The truth is, your decision must be according to the needs of your business. Either way, both could help you achieve the primary goal in your business.